Jess and Lucy

BA (Hons) Creative Advertising

Giffgaff – BUMP

We developed this campaign for D&AD New Blood 2020. Our aim was to utilise 5G to reduce the impact of urban loneliness, by utilising the higher usage capabilities of the 5G network and encouraging people in busy cities to 'bump' into friends they may not have known were nearby. In cities like London, you're often in your own little bubble and this campaign utilises technology to get you out of it.

  • Digitally rendered advert of 'bump' campaign on a poster in a city
  • Mock up showing the bump app home screen.
  • Mock up showing inner page of bump app.
Meet the creative
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Jess and Lucy

BA (Hons) Creative Advertising

Jess and Lucy are a team of hybrid creatives who are currently looking for placements amid the chaos of a pandemic. Feel free to get in touch and wish them luck or see more of their work.

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