Em + Abi

BA (Hons) Creative Advertising

Contributions by Emily Bush and Abigayle Cotterell

Instantly Life Changing

National lottery scratch cards.

Product Truth: You can win money instantly.
Human Truth: People tend to buy scratch cards when ‘popping to the shop’.
Campaign Strategy: Instantly life changing.

  • Illustration of a man standing at the prow of a boat with a carton of milk and a glass of champagne with the tagline 'Only popped out for a pint of milk' (48-sheet).
  • Illustration of car boot full of designer shopping bags and a bag of cat food with the tagline 'Only popped out to get a bag of cat food' (6-sheet).
  • Illustration of a man driving a sports car and holding a loaf of bread with the tagline 'Only popped out to get a loaf of bread' (6-sheet).
  • Illustration of a milk carton with a scratch-card on the label (Placement).
Meet the creative
Em + profile image

Em + Abi

BA (Hons) Creative Advertising

Graduated in 2020

We are Em+Abi, currently working on our portfolio and looking for book crits!

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