BA (Hons) Creative Advertising
Contributions by Samuel Howard (co-creator)
Penguin will heighten the reading experience of 18-30 year olds, by helping them to read in the right place. Using plaques and advertising, Penguin will give reading places recognition. Readers can then search on maps for ‘places to read’. This will guide them to their nearest #penguinplace. They can review and share them on social media.