William Griffin

BA (Hons) Creative Advertising

Contributions by Samuel Howard (co-creator)

Penguin Places

Penguin will heighten the reading experience of 18-30 year olds, by helping them to read in the right place. Using plaques and advertising, Penguin will give reading places recognition. Readers can then search on maps for ‘places to read’. This will guide them to their nearest #penguinplace. They can review and share them on social media.

  • Research poster with concept of idea on orange background with Penguin logo.
  • Continuation of concept of idea on white background and Penguin logo.
Meet the creative
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William Griffin

BA (Hons) Creative Advertising

Final year Creative Advertising student, part of a creative team with Samuel Howard.

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